Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience.

SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling.

There is a difference between “I could” and “I did.” At RockShox we are doers. We changed mountain biking forever over 25 years ago by introducing suspension. And since then, we kept doing, innovating and bringing the most exciting suspension products to mountain bikers of all disciplines. Because only ACTION moves us forward.

Here’s a story: once upon a time, a professional gambler from Tasmania travelled overseas, got drunk, found a weird beer bottle he liked, decided to build a brewery with which to fill it, returned to Tassie, and built said brewery.

FIST Handwear manufactures some of the world’s finest gloves for riders across the globe. Our handcrafted styles are used by some of the biggest names in two-wheeled sports, including Robbie Maddison and Caroline Buchanan.

Coming out of the high country of Victoria Australia, KRUSH is a family owned business, driven by our passion for riding bikes and the adventures they take us on.

Today, as the brand’s awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort do you give?

DHaRCO believe amazing fabric, a great fit and common sense technical features makes for great bike clothing. They use simple, functional lines and allow MTB clothing to be influenced by street/surf wear. So you feel more like you are wearing normal clothes, yet highly technical. We don’t believe in marketing gimmick features.

DHaRCO focus on comfort and what we really want as riders.

In 1888, Willie Smith planted the first apple tree in our orchard located in the Huon Valley, Tasmania. Four generations later, we still pick from this orchard – with a few more trees added to it. Get to know Willie, Ron, Ian and Andrew below.

Fox Racing first opened for business in 1974, when Geoff Fox, a Ph. D. who taught physics at the University of Santa Clara, launched Moto-X Fox, a tiny distribution business for European motocross parts and accessories in a 1,500-square foot building in Campbell, California.